The digital world is ever changing and so every business needs to stay updated with the latest trends to lead the market. Your website needs to look modern in order to draw maximum traffic. You may have to redesign your website from time to time or relocate it accordingly. But, when you are in the process of redesigning the website, it may lose its ranking or it may start attracting less of traffic. If you have recently redesigned your website, then here are the ways to stay at the same rank as before and get the same amount of traffic.
An SEO audit is important to perform
Every website owner wants to increase the visibility of their website but they ignore an SEO audit. This is the gravest of mistake you can make. An SEO audit is the prime necessity to boost the organic search engine ranking. The following issues may be rectified in the process of SEO auditing:
- an instance of missing description, missing tags
- issues in description tags or duplicate titles
- broken internal links
- low website loading speed on desktop and mobile phones
- an event of missing H1/H2 tags
All such errors may easily be found during an SEO audit. After you redesign the website, carry out an SEO audit to see how well it performs and what areas need to be improved.
So, if you are in the process of redesigning or revamping your website, you got to consider all the above stated factors. To get a complete range of web design and website revamping services, get in touch with the professionals at BRTECHNOSOFT, the leading IT company.
Is it showing Error 404? Use 301 redirect
Ok! So your website is redesigned and some of the URLs got changed, revamped or even deleted. This is a very irritating kind of issue the website owners have to face. You may not know that those deleted pages or URLs are still there on the search engines. Whenever your potential customers try to reach out to you, they get redirected to the old url or deleted url showing ‘404error’. If you are faced with this problem, just resolve it with redirect 301. If your page ranking is affected by error 404, the only way to get out of it is redirect 301. What you may do is map all the previous pages into the new pages. With the help of redirect 301 redirect, come up with an XML sitemap, and then link that with the Google console. You may easily pass on the authority of old page to the new ones. This issue will easily be sorted out.
It is time to work on your backlinks
When you are in the process of redesigning your website or changing the URL of your website, you have to consider a few things:
- Know that inbound links or backlinks are the links to fetch the maximum organic traffic.
- Backlinks are the way to developing authority for any website
- It is a backlink which points to the pages that need to be changed or updated. This is more prominent when a particular website is redesigned or refreshed
- Work on your backlinks to benefit your website. Go for the direct links rather than the indirect ones.
It is important to stick to the old content
You may not know that there are many users who visit your website only to search an old content. It may be that they have read only a part of it and not the whole. Besides, as you have changed or revamped your website and not the content, you must stick to the old content. Many users have saved your content or bookmarked it for future references. If you change the old contents and post only the new ones, the old users may move to some other website. They won’t be your users anymore, and you got to keep that in your mind.