Being a webmaster it is the fact that we must keep ourselves updated with all updates released by Google. If we fail to walk with these updates then there are more chances to hit by Google Penalty and lose our rankings for online business.
How to know that are your website hit by unnatural likening penalty or not?
With the help of Google Webmaster Tool one can easily identify that his/her website is hit by penalty or not.
Step 1: Sign in Google Webmaster Tool
Step 2: Manual actions
Here you can see that whether your site is under the Google penalty or not.
How to get out of this Unnatural linking penalty of Google:
Step 1: Collecting links
If your site is under unnatural linking penalty then in first step collect the backlinks. It becomes easy with Google webmaster tool.
Login to Google Webmaster Tools > click into the website with the issues> Search Traffic > Links To Your Site >
Here you need to click the ‘Download more sample links’ from the top. Save it as it is on your perfect location for further use.
Apart from Webmaster one can use Open Site Explorer, Ahrefs and Majestic SEO to collect backlinks.
Step 2: Highlight the most low quality links
You will have list of backlinks of followings:
- Site-wide Links:
- Link Directories
- Forum Profiles
- Blog Comments
- Social Bookmarks
- Paid Links
- Blog Posts
- Link Networks
- Link Exchanges
- Press Releases
From the above listed links you have to remove those links which are made on over optimized anchor text (Keywords).
Step 3: Remove unnatural links
There are two techniques for removing collected and highlighted unnatural links. First is going with webmaster toll and remove all links manually by putting request for them.
Second is using some useful tolls for removing them:
- Link Research Tools / Link Detox
- Link Risk
- Barry Schwartz from Search Engine Roundtable
Step 4: Use the disavow tool
This disavow tool can be used before a reconsideration request should be used. It is recommended that use this if you’re unable to remove all the offending links.
Note: Never use this tool direct without giving your effort as this tool is only for those linking which are not able to remove manually. Because once you are under the Google penalty Google keep watch to see that weather you are working to come out from it in ethical way with efforts or not so.
Read following points before using disavow tools:
- Never include the http://www. prior to a domain
- Avoid everything after the domain extension. Eg: .com, .co.uk
- Always put each and every domain on a new line by adding comments with a # symbol.
Step 5: submit the reconsideration request
It is the phase when you are telling to Google that you have taken all actions for its given penalty. So, kindly take a look for those actions. We would like to say that always submit a reconsideration request once you have took appropriate action to fix the issues associated with your website.
Step 6: Now just wait for Google’s response
Actually, it has been seen that the reconsideration requests takes a few days to get response; however, in some cases can take weeks to get responses.
So, this is whole stepwise process how to deal for identifying unnatural link penalty and its removal.
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